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Building Enrollment and School Community

Dates:  October 1st to November 16th, 2014


Tim Seldin

You will have access to the entire course online classroom and resource collection, the video talks, and ongoing discussions with the instructor and your fellow students, for an entire year after the course ends.

 Location: Your office or home, on your computer!

Instructors: Tim Seldi

Time: Set your own schedule, working on weekly learning activities and projects that will directly benefit your school next year. You should expect to invest at least five hours a week reading the extensive course materials, viewing online video presentations or listening to audios, collaborating with fellow students and Tim Seldin, and working on PR, marketing, and recruitment strategies that will directly impact your school.

We will schedule weekly live conversations with Tim Seldin. Participation is recommended, but not required. We will record them and post the recordings online.

Do you have a trip or specific time during this period when you will not be available? No problem! While it is best to participate with the entire group in ongoing discussions, You can catch up when you return.

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Course description

A school is nothing but people. It lives in their hearts and minds. A great school is group of people acting in accordance with a common set of beliefs and values, who feel a sense of commitment to each other and to the institution.

So often, schools agonize over the difficulty of attracting and retaining enough students to meet our budget, and every time a Montessori child leaves before graduation, our classes and school community suffer.

The Montessori Foundation believes that this endless cycle can, and must, be broken. We can build our schools with children who will blossom in Montessori, and with parents who will value and remain committed to Montessori. This highly practical and hands-on course will show students how to organize their admissions/recruitment program to identify and attract the perfect families for your school.

Does this sound familiar?

“We worry about our enrollment every year.”

“My teachers get tired and discouraged when we hold parent education nights, and only the same five really committed families show up.”

“I wish that our parents were really supportive! What does it take to get parents to understand that we sometimes feel as if we’ve all taken a vow of poverty just so their tuition will stay low.”

“I’m really tired of defending Montessori to parents who think that we’re involved with a cult?”

A Montessori child can never be replaced! This course will help you to attract not only children who will blossom in your school, but parents whose values and commitments are in line with your school’s vision.

This course will help you to:

  • consider how to make the most of the currently weak economy that many schools face.
  • define your school’s unique identity
  • build a stronger school community
  • get the most out of your promotional dollars
  • learn how to get positive PR on a shoestring
  • understand the recruitment secrets of the most successful schools
  • turn your school’s “limitations” into assets
  • develop highly effective school brochures
  • make direct mail strategies work for your school
  • develop and effectively use direct mail pieces
  • get free publicity for your school
  • use slide shows and videos
  • make your school newsletter your single most effective PR tool
  • organize effective open houses and special events
  • motivate your present families to help
  • find the perfect match between family, child, staff, and school
  • keep your vision alive
  • develop effective parent education programs
  • organize monthly community and class meetings
  • work with parent volunteers
  • make new families feel at home
  • give children “bragging rights” through a strong extracurricular program
  • organize a Financial Aid Program
  • develop a more family-friendly school



Tim Seldin

TIM SELDIN, M.Ed. is the President of The Montessori Foundation and Chair of the International Montessori Council. His almost forty years of experience in Montessori education includes twenty-two years as Headmaster of the Barrie School in Silver Spring, MD, his own alma mater (age two through high school graduation). He has also served as the Director of the Institute for Advanced Montessori Studies and as Head of the New Gate School in Sarasota, Florida. He earned a B.A. in History and Philosophy from Georgetown University, an M.Ed. in Educational Administration and Supervision from The American University, and his Montessori certification from the American Montessori Society. Tim Seldin is the author of several books on Montessori Education, including his latest, How to Raise An Amazing Child; The Montessori Way with Dr. Paul Epstein; Building a World-class Montessori School; Finding the Perfect Match - Recruit and Retain Your Ideal Enrollment; Master Teachers - Model Programs; Starting a New Montessori School, Celebrations of Life, and The World in the Palm of Her Hand.



How to Apply:

You can register online or mail your application and payment by credit card or check (drawn against a US bank) in to us at The Montessori Foundation, 19600 State Road 64 East, Bradenton, FL 34212 USA. Please make checks payable to The Montessori Foundation.

You can scan and email your application (with payment by Mastercard, Visa or American Express) to the Montessori Foundation at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or fax it to us at 1-941-745-3111. If you need to arrange a wire transfer, please email or call for instructions.



Registration Fees:

Non-IMC Members: $750 for the first person from a school/$600 for each additional person enrolling from the same school.

Members of the International Montessori Council (IMC): Individual IMC members, or participants sponsored by a school that is a member of the International Montessori Council, receive a discount: $700 for the first person enrolled from an IMC affiliated school/$500 for each additional participant enrolling from the same IMC member school.

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Last Updated (Wednesday, 10 September 2014 15:58)





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